Zuckerman Releases “Big Differences” Marketing Campaign
PRESS RELEASE: September 18, 2020
Zuckerman Releases “Big Differences” Marketing Campaign
BURLINGTON: The Zuckerman for VT campaign announced the launch of their “Big Differences” marketing campaign that will begin running on TV and radio stations tomorrow. The ads will play regularly for the next two weeks as Vermonters receive their ballots in the mail and begin voting.
The ads focus on key policy differences between Lt. Governor Zuckerman and Phil Scott and offer Vermonters concrete actions Zuckerman will take as Governor. Most begin by, stating: “there are big differences in the race for governor.” The ads focus on key areas where Lt. Governor Zuckerman’s policy positions differ substantially from Phil Scott: the minimum wage, jobs in the renewable energy sector, support for Vermont schools, and State Colleges, and protecting Vermonters from toxic pollutants.
The campaign announced that the TV ad will be aired over 550 times on local Vermont television stations during the next two weeks. This includes airing commercials during priority programs like the Patriots game and other live sports events, the first presidential debate, and classic daytime shows.
In addition to the television ad, the campaign has released five radio ads. They will be running on thirteen stations covering the entire state in a variety of genres.
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